Webcasting Monetization Strategies Course

Course Overview

Monetization Strategies addresses the business side of webcasting, teaching how to generate sustainable revenue from streaming content. Whether you operate a media business, provide webcasting services, or manage corporate communications seeking to demonstrate ROI, this course provides frameworks and tactics for webcasting monetization.

What You Will Learn

Module 1: Monetization Models

Explore direct monetization models including subscription (SVOD), pay-per-view (TVOD), and advertising-supported (AVOD). Understand hybrid approaches combining multiple revenue streams. Evaluate model fit based on content type, audience, and market positioning.

Module 2: Subscription Business

Design compelling subscription offerings that attract and retain subscribers. Implement pricing strategies and tier structures. Manage subscriber lifecycle from acquisition through retention and win-back.

Module 3: Pay-Per-View Events

Execute successful pay-per-view events from pricing through delivery. Implement secure access control and payment integration. Maximize revenue while delivering viewer experience that justifies premium pricing.

Module 4: Advertising Integration

Implement advertising in webcasts including pre-roll, mid-roll, and overlay formats. Understand programmatic advertising and direct sponsorship sales. Balance ad revenue against viewer experience.

Module 5: Corporate ROI

Demonstrate webcasting value within corporate environments. Quantify cost savings, productivity gains, and engagement improvements. Build business cases for webcasting investment and program expansion.

Prerequisites

Webcasting Fundamentals or equivalent understanding of webcasting delivery. Business background helpful but not required.